The Hills Club | Rewards for Locals in the Hills

The Hills Club

Local rewards across the Hills.

One free membership. One points balance. Three locations. Earn rewards when you visit the Upper Beaconsfield General Store, Over the Road Emerald or Over the Road Gembrook.

Free to join No physical card needed Use it at all three locations
Free to join
Three locations
One points balance
No card needed

Good things add up

More than a café coffee card.

A coffee before work. Breakfast with the family. Lunch in Gembrook. Pet food, firewood or garden supplies from the General Store. Eligible purchases across the wider business can contribute to the same membership and points balance.

The Hills Club is our way of rewarding customers who choose to shop local.

It brings together our cafés, General Store, garden and rural supplies and essential services into one connected rewards program.

That means more ways to earn, more reasons to stay connected and more value from supporting a local family business.

Simple from day one

How The Hills Club works

1

Join for free

Create your membership online in a few simple steps.

2

Identify your account

Use the phone number or email address connected to your membership.

3

Earn and enjoy

Build points from eligible purchases and use available rewards across participating locations.

One club. Three locations.

Your membership travels with you.

Visit us in Upper Beaconsfield, Emerald or Gembrook and keep building the same Hills Club membership.

Upper Beaconsfield General Store and café

General Store & Café

Upper Beaconsfield General Store

Earn on eligible café, bakery, retail, pet and stockfeed, garden, rural and essential-service purchases.

39–47 Beaconsfield–Emerald Road
Upper Beaconsfield VIC 3808
Over the Road Emerald café

Café & Restaurant

Over the Road Emerald

Earn while enjoying barista-made coffee, breakfast, lunch, cabinet favourites and takeaway.

369–371 Belgrave–Gembrook Road
Emerald VIC 3782
Over the Road Gembrook café

Café & Restaurant

Over the Road Gembrook

Your membership now works at our newest location for coffee, brekky, lunch and takeaway.

68 Main Street
Gembrook VIC 3783

More ways to be rewarded

Built around life in the Hills.

The Hills Club recognises the different ways locals shop, eat and use our services across the wider business.

Coffee, brekky and lunch

Earn during everyday café visits across Upper Beaconsfield, Emerald and Gembrook.

General Store shopping

Eligible pantry, retail, gift, pet, stockfeed, garden and rural purchases can contribute.

Hills essentials

Firewood, LPG, water cartage and selected local services provide more ways to earn.

Member-only offers

Receive selected rewards, birthday offers, promotions and occasional Hills Club surprises.

Membership that grows with you

Start as a Member. Build your connection.

Everyone begins as a Hills Club Member. As your connection with the business grows, there may be opportunities for additional recognition, offers and experiences.

Hills Club Member level

Where everyone begins

Member

Join free, earn on eligible purchases and access standard Hills Club rewards and offers.

Hills Club Local level

For regular supporters

Local

Local recognises members who make our cafés, stores and services part of their regular routine.

Upper Beaconsfield General Store and Over the Road team

Why we created it

A thank you for supporting local.

For more than 140 years, the General Store has been part of life in the Hills. Today, our family business includes three locations, local cafés, rural and garden supplies, retail, catering and essential services.

The Hills Club brings all of it together and rewards the people who continue to support it. Every visit helps us employ local people, grow local services and keep investing in the communities we serve.

Questions answered

Frequently asked questions

Is The Hills Club free?

Yes. It is completely free to join.

Where can I use my membership?

Your membership can be used at the Upper Beaconsfield General Store, Over the Road Emerald and Over the Road Gembrook. The same account and points balance apply across participating areas of the business.

What purchases earn points?

Members can earn points on eligible purchases across our cafés, retail store, garden and rural supplies, pet and stockfeed, firewood, LPG, water cartage and selected services. Some products, services, promotions or transactions may be excluded.

How do I identify my account?

Give our team the phone number or email address attached to your membership when making an in-store purchase.

Do I need a physical card?

No. Your membership is connected to your account details, so there is no physical card to remember.

Can I earn at one location and redeem at another?

Yes. Your Hills Club account connects participating purchases and rewards across all three locations, subject to the conditions of the individual reward.

How can I see my points and rewards?

Use the Marsello member portal to sign in and see your current points balance and available rewards.

How do the membership levels work?

Everyone begins as a Member. Local and 1885 Club recognition may be offered as a customer’s engagement with the wider business grows.

Will I receive emails?

We may send account updates, available rewards, member offers and news from across our locations. You can unsubscribe from marketing communications at any time.

Join your local club

Shop local. Earn across three locations.

Enjoy rewards created for life in the Hills and help support a growing local family business.

Join free