The Hills Club | Rewards Across the Hills

The Hills Club

One Hills Club. More ways to earn.

Join free and earn points as you eat, shop and use local services across the General Store, our cafés and the wider Hills business. One account connects it all.

Free to join One points balance No physical card needed
Earn across the group
Coffee accelerator
Rewards from 500 points
No card needed

Good things add up

More than a coffee card. Built for real Hills life.

A coffee before work. Breakfast with the family. Lunch in Emerald or Gembrook. Pet food, firewood or garden supplies from the General Store. The Hills Club brings those everyday moments into one simple rewards program.

The more ways you choose to use the wider business, the more useful your membership becomes.

Earn across participating cafés, retail, pet and stockfeed, garden and rural supplies, firewood, LPG, water cartage and selected local services.

It is free to join, there is no physical card to lose and your points stay connected to one account.

Simple from day one

How The Hills Club works

1

Join for free

Create your membership online in a few simple steps.

2

Identify your account

Use the phone number or email address connected to your membership when you visit.

3

Earn points

Eligible paid purchases and qualifying coffees add to the same Hills Club balance.

4

Choose your reward

Use available rewards across participating locations and experiences.

Points that fit your life

Earn faster when you visit often.

The program is designed to reward both broad group spending and the regular café habits that make local businesses work.

1 point per $1

Everyday group spend

Eligible paid purchases across participating cafés, retail, supplies and services contribute to your balance.

50 points

The coffee accelerator

Qualifying coffees earn extra points, helping regular coffee customers reach a free hot drink sooner—like a digital coffee card.

More useful offers

Stay connected

Complete your profile and birthday details so we can provide relevant updates, available bonus points and more useful offers.

Rewards you can actually use

Turn points into something useful.

Start with a coffee, choose a hospitality reward or save for a bigger thank-you. The ladder is designed to work for both regular café customers and customers who spend across the wider business.

At 500 points, you can choose the reward that suits you best: something for today, or a discount for your next hospitality visit.

1,000 points

20% off hospitality

Use your points for a bigger hospitality thank-you at a participating venue.

1,500 points

Free local delivery

Free delivery in eligible Local Delivery Zones 1 and 2, subject to the reward conditions.

2,500 points

50% off hospitality

A significant thank-you for customers who support the wider group across the Hills.

Rewards apply to eligible products, venues and transactions. One Hills Club reward per transaction; rewards cannot normally be combined with other promotions unless stated. See the member portal for current reward conditions.

Use it across the group

One club for coffee, shopping, services and time out.

Start anywhere. Your Hills Club account is designed to connect the different ways you spend time and money with our family business.

Upper Beaconsfield General Store and café

General Store & Café

Upper Beaconsfield General Store

Earn on eligible café, bakery, retail, pet and stockfeed, garden, rural and essential-service purchases.

39–47 Beaconsfield–Emerald Road
Upper Beaconsfield VIC 3808
Over the Road Emerald café

Café & Restaurant

Over the Road Emerald

Earn while enjoying barista-made coffee, breakfast, lunch, cabinet favourites and takeaway.

369–371 Belgrave–Gembrook Road
Emerald VIC 3782
Over the Road Gembrook café

Café & Restaurant

Over the Road Gembrook

Your membership works here for coffee, brekky, lunch and takeaway as the wider group grows.

68 Main Street
Gembrook VIC 3783

More ways to be recognised

Built around life in the Hills.

The Hills Club is more than a points balance. It is designed to recognise regular support, encourage discovery across the group and give our best customers something extra.

Everyday hospitality

Coffee, brekky, lunch and an occasional night out all help bring the wider Hills Club to life.

Useful local shopping

General Store, pantry, pet, stockfeed, garden and rural purchases can all contribute when eligible.

Hills essentials

Firewood, LPG, water cartage and selected local services keep your membership useful beyond the café.

Member-only offers

Birthday offers, selected Local offers, bonus-point promotions and occasional surprises.

Membership that grows with you

Start as a Member. Build your connection.

Everyone begins as a Hills Club Member. As your connection with the wider business grows, there are opportunities for recognition, offers and experiences.

Where everyone begins

Member

Join free, earn on eligible purchases and access the standard Hills Club rewards and offers.

Reach Local at $750

For regular supporters

Local

Reach Local after $750 of lifetime spend across the group. It is a thank-you for becoming part of the regular Hills Club community, not an annual spend target.

  • One-time 10% off hospitality at another participating venue
  • Selected Local offers and bonus-point opportunities
  • Lifetime recognition once you qualify
Upper Beaconsfield General Store and Over the Road team

Why we created it

A thank you for supporting local.

For more than 140 years, the General Store has been part of life in the Hills. Today, our family business connects local cafés, rural and garden supplies, retail, catering and essential services.

The Hills Club brings those experiences together and rewards the people who continue to support them. Every visit helps us employ local people, grow local services and keep investing in the communities we serve.

Questions answered

Frequently asked questions

Is The Hills Club free?

Yes. It is completely free to join.

How do I earn points?

Eligible paid group purchases earn 1 point per $1. Qualifying coffees earn an additional 50 points, helping regular café customers reach a free hot drink sooner.

What purchases are eligible?

Eligible purchases may include cafés, retail, garden and rural supplies, pet and stockfeed, firewood, LPG, water cartage and selected services. Some products, fees, discounts, refunds, promotions or transactions may be excluded.

Where can I use my membership?

You can use it at participating areas of the Upper Beaconsfield General Store, Over the Road Emerald, Over the Road Gembrook and the wider group as eligible locations and services are connected.

How do I identify my account?

Give our team the phone number or email address attached to your membership when making an eligible purchase.

Do I need a physical card?

No. Your membership is connected to your account details, so there is no physical card to remember.

Can I earn at one location and redeem at another?

Yes, where the individual reward is valid. Your Hills Club account connects participating purchases and rewards across the group.

Do my points expire?

Your points are designed to remain on your account. Individual rewards may have their own use-by conditions, which will be shown in the member portal.

How does Local work?

You reach Local after $750 of lifetime spend across the group. It does not reset each year. Local members receive selected offers and a one-time 10% off hospitality offer at another participating venue.

How does the 1885 Club work?

The 1885 Club is an annual invitation-only recognition for a small group of customers who consistently support and engage with the wider business. There is no public spend threshold.

How can I see my points and rewards?

Use the Marsello member portal to sign in and see your current points balance and available rewards.

Will I receive emails?

We may send account updates, available rewards, member offers and news from across the group. You can unsubscribe from marketing communications at any time.

Join your local club

Join once. Earn wherever you spend.

Enjoy rewards created for life in the Hills and help support a growing local family business.

Join free